Early Warning Signs

In emerging or unfamiliar markets, many international organizations turn to local advertising agencies to execute outreach, mobilization, or visibility campaigns. When the partnership functions well, it delivers cultural resonance, logistical efficiency, and measurable impact. But over time, even the most promising local agency relationships can experience drift—subtle shifts in focus,…

In high-pressure environments, founders are expected to be visionaries, decision-makers, and stabilizers. But when crisis hits, even the most composed founder can spiral—emotionally, operationally, or reputationally. Early intervention by boards, advisors, or key partners is not interference. It is risk mitigation. In fragile ecosystems, founder behavior during crisis determines whether…