Fragile Market Strategy

When evaluating a startup, much of the focus is placed on the founder. This is understandable. The founder sets the tone, articulates the vision, and often acts as the public face of the company. But in fragile markets or sensitive sectors, the founder is rarely acting alone. Capital often arrives…

When a project becomes reputationally, politically, or ethically compromised, leadership faces a critical decision: stay, fix, or exit. In fragile markets, even the appearance of contamination—from allegations, internal misconduct, or partner exposure—can be destabilizing. If left unmanaged, it spreads beyond the project itself, infecting donor confidence, staff morale, and organizational…