Ongoing Advisory & Proximity

The best advisory relationships aren't transactional. They're built on proximity, pattern recognition, and the ability to catch problems before they metastasize. We embed alongside leadership teams navigating complexity that doesn't fit in a deck.

The Best Advisory Relationships Start Before the Crisis

Vendor relationships that quietly sour. Board members who stop responding. Staff who disengage without saying why. Cash flow that tightens just enough to notice—but not enough to panic. Yet.

From the inside, these shifts feel like isolated incidents. Manageable. Temporary. Part of doing business in complex environments.

But with enough pattern recognition, you start to see them differently. The vendor who stops returning calls isn't just busy—they're preparing an exit. The board member who misses two meetings in a row isn't overwhelmed—they're losing confidence. The cash flow squeeze isn't seasonal—it's structural.

We're business operators turned advisors who've navigated fragile markets, governance collapses, and slow-building crises that looked like nothing—until they were everything. We've watched silent fractures become public failures. We've seen trust erode so slowly that no one noticed until it was gone.

That experience taught us something valuable: the crises you survive aren't the ones you respond to quickly. They're the ones you see coming early enough to redirect.

Ongoing advisory gives you proximity, pattern recognition, and a partner who's already in the room when the first crack appears. No ramp-up time. No reintroductions. Just clarity before the noise becomes a crisis.

At a Glance: Ongoing Advisory & Proximity

  • Who We Help: Founders, executives, and boards operating in fragile markets, donor-dependent environments, or high-complexity transitions who need continuous strategic support.
  • Typical Situations: Governance drift, stakeholder misalignment, vendor instability, regulatory uncertainty, or slow-building operational risks that don't fit crisis timelines.
  • Our Role: Embedded strategic partner. We attend key meetings, review decisions in real time, translate between internal teams and external pressures, and catch friction before it becomes failure.
  • How We Work: Monthly retainer → Regular touchpoints → On-call clarity → Discreet intervention when needed. Always partner-led, never dependency-driven.
  • Outcomes: Stronger decision-making, earlier risk detection, preserved stakeholder trust, and fewer surprises. You lead—we reinforce.
  • How to Get in Touch: Fill out this form or contact us on Signal at pholus.01 to discuss retainer terms and scope.

Why This Matters: Ongoing Advisory & Proximity

Most avoidable disasters announce themselves weeks before they break - but only if someone's close enough to notice.

What Operating Without Proximity Misses

  • The early warning signals: Your CFO starts missing deadlines, your local partner's tone shifts in emails, vendor payments slow down, but nobody connects the dots until it's a crisis that costs six figures to contain.
  • The decision drift: Small choices compound into strategic misalignment because there's no external check on whether today's "just this once" becomes next quarter's operational standard that's impossible to reverse.
  • The context collapse: Your lawyer gives you legally sound advice that's culturally tone-deaf, your board gives strategic guidance that ignores ground-level reality, and you're stuck translating between worlds without someone who speaks both languages.
  • The founder isolation spiral: You're making every decision alone, second-guessing yourself constantly, and by the time you admit you need help, you're already burned out, your team's demoralized, and stakeholders are losing confidence.
  • The hidden risk accumulation: Vendor dependencies deepen, informal commitments pile up, regulatory gaps widen, and you don't realize you're exposed until something breaks and you discover you've been operating on borrowed time.
  • The pattern blindness: You keep hitting the same obstacles (team friction, stakeholder misalignment, operational bottlenecks) but can't see the common thread because you're too close to it and nobody's tracking the pattern across quarters.

What Not Having Proximity Really Costs

  • Crisis response premium: When something breaks without proximity, you're paying $25K-$50K+ for emergency response to contain damage that would have cost $3K-5K monthly to prevent, plus you've already lost whatever the crisis destroyed.
  • Compounding bad decisions: Six months of small misalignments (wrong hires, vendor lock-in, unclear contracts) cost you $100K-$300K to unwind because nobody caught the drift before it became structural.
  • Lost opportunities: A partnership opportunity, market timing window, or hiring chance passes because you didn't have someone close enough to say "this matters, move now" before the moment closed.
  • Founder burnout and health: You spend 15-20 hours per week on problems an advisor would have flagged early, caught before escalation, or handled entirely, burning cognitive load and decision-making quality when you need both most.
  • Stakeholder confidence erosion: Your board, investors, or partners start questioning judgment because they're seeing problems surface that "should have been caught earlier," and now every decision gets second-guessed instead of supported.
  • Strategic whiplash: Without consistent external judgment, you pivot too often or not enough, chase shiny objects, or stay stuck in broken strategies because there's no steady voice helping you distinguish signal from noise.

What We Do Differently

  • We operate as proximity advisors for founders, executives, and boards navigating complex environments where standard consultants show up for projects but disappear when judgment matters most
  • We're embedded enough to see early warnings (tone shifts, pattern changes, emerging risks) but external enough to call things you're too close to notice or too conflicted to name
  • We prevent crises by catching drift early, support decisions by providing judgment before commitment, and contain damage fast when something breaks because we're already in the loop
  • Ongoing access that costs less than one emergency response, proximity that catches problems while they're still cheap to fix, judgment that keeps you from making expensive mistakes alone

What An Ongoing Advisory Engagement Delivers

Every retainer is shaped by your operating environment and decision cadence, but here's what ongoing advisory typically includes:

  • Regular access and judgment availability: Scheduled check-ins plus ad-hoc access for time-sensitive decisions, early warning signals, or "does this feel right?" gut-checks before commitment
  • Strategic decision support: External perspective on hiring, partnerships, vendor selection, market moves, and resource allocation when you need judgment before execution, not autopsy after failure
  • Early warning monitoring: Pattern recognition across your operations (team dynamics, vendor relationships, stakeholder signals) to catch drift, risk accumulation, or emerging dysfunction before it becomes crisis
  • Stakeholder relationship management: Guidance on board communications, investor updates, donor relationships, and partner alignment to maintain trust and prevent confidence erosion from communication gaps
  • Crisis prevention and triage: Rapid response when something starts to break (founder burnout, team conflict, vendor dispute, regulatory question) while it's still containable and before it requires emergency intervention
  • Operational reality checks: External validation that your plans match ground truth, your timelines are realistic, and your assumptions aren't drifting into wishful thinking under pressure
  • Cross-functional translation: Bridge between what your lawyer says is legal, what your board says is strategic, what your team says is possible, and what will actually work in your specific operating environment
  • Structural gap identification: Ongoing assessment of exposure areas (governance, compliance, vendor concentration, founder dependency) with prioritized remediation guidance before gaps become liabilities
  • Documentation and institutional memory: Session notes, decision logs, and pattern documentation so insights don't vanish into Slack threads and institutional knowledge survives leadership transitions

We don't deliver monthly reports you won't read or strategy decks that sit in a drawer. We deliver proximity that prevents expensive mistakes, judgment that supports better decisions, and access that costs less than one crisis response.

When Ongoing Advisory & Proximity Makes Sense

Not every organization needs continuous guidance, but some environments demand it. Here's when proximity and pattern recognition matter more than periodic check-ins.

Operating Across Fragile or High-Friction Markets

You're running operations in post-command economies, donor-dependent regions, or jurisdictions where informal networks matter more than formal contracts. Every quarter brings new regulatory uncertainty, political shifts, or stakeholder pressure that doesn't fit into standard business playbooks.

We help you read the environment continuously—not just when something breaks. We monitor for early signs of political risk, donor fatigue, vendor instability, or reputational drift. We attend your key meetings, review your stakeholder communications, and help you separate real threats from background noise.

This isn't about hiring a full-time country director or compliance officer. It's about having someone who understands how these markets actually work—and who's already familiar with your operations when conditions shift. We help you decide when to escalate, when to pivot, and when to hold steady without overreacting.

You stay in control of operations. We provide the continuity, context, and pattern recognition that prevents small frictions from becoming expensive crises.

Navigating Complex Board or Investor Dynamics

Your board is fragmented. Investor expectations don't align with operational reality. Communication has become strained, trust is eroding, and every update feels like a negotiation instead of a conversation.

We help you translate between what's happening on the ground and what stakeholders need to hear. We attend board meetings (when appropriate), review your investor updates before they go out, and help you frame setbacks without triggering panic or loss of confidence.

This isn't about managing your board for you—it's about making sure you're not walking into avoidable traps. We help you see when a board member's silence means concern, when an investor's question signals deeper doubt, and when governance friction is about structure—not performance.

You remain the primary interface with your stakeholders. We help you show up prepared, credible, and clear—so trust stays intact even when results don't meet projections.

Managing High-Stakes Vendor or Partnership Dependencies

Your business depends on a small number of critical relationships—vendors who control your supply chain, partners who manage key client accounts, or service providers who hold operational leverage. If any of them exit, stumble, or turn hostile, your operations could freeze.

We help you monitor these relationships for early warning signs—delayed responses, subtle policy changes, unexplained friction, or shifts in tone that signal deeper problems. We also help you build contingency options quietly, so you're never one bad conversation away from collapse.

This isn't about micromanaging your partnerships. It's about making sure dependency doesn't become vulnerability. We help you assess whether relationships are stable or fragile, when to diversify before it's urgent, and how to exit cleanly if a partner becomes a liability.

You manage the day-to-day relationships. We help you see the structural risks before they become operational crises.

Rebuilding After a Major Setback or Transition

You've survived fraud, filed bankruptcy, exited a failed venture, or weathered a public crisis. The worst is over—but you're rebuilding in an environment where trust is scarce, resources are limited, and every decision feels weighted with consequence.

We help you rebuild with discipline, not desperation. We review your new operating model, stress-test your vendor agreements, and help you avoid the reflexive decisions that often follow trauma. We also help you communicate with stakeholders—funders, clients, team members—in ways that rebuild confidence without overpromising.

This isn't about therapy or hand-holding. It's about having someone in the room who's rebuilt before and knows the difference between cautious recovery and paralysis. We help you make decisions that move you forward without recreating the conditions that caused the collapse.

You lead the rebuild. We provide the outside perspective and pattern recognition that keeps you from repeating the past.

Leading Through Sustained Uncertainty or Ambiguity

Your environment isn't in crisis—but it's not stable either. Funding is uncertain. Market conditions are shifting. Team morale is fragile. Stakeholder expectations keep changing. You're not facing a single emergency, but a continuous state of low-grade pressure that wears down decision-making over time.

We help you maintain clarity and momentum when there's no clear path forward. We review your priorities regularly, help you separate urgent from important, and provide the external perspective that keeps you from spiraling into reactive mode or decision fatigue.

This isn't about outsourcing strategy. It's about having a thinking partner who understands your context, knows your constraints, and can help you see when you're drifting—before it becomes a pattern. We help you lead with confidence even when the fog doesn't lift.

You stay in the driver's seat. We help you see the road clearly enough to keep moving forward.

See If We're the Right Fit

We don't take on every engagement. Ongoing advisory works best when there's alignment on values, communication style, and what success looks like. Let's talk and figure out if this makes sense.

Confidential conversation. No commitment required.

Proximity matters most when the operating environment breeds continuous complexity, not one-time crises.

How Ongoing Advisory Works

Starting from day one, we embed alongside your leadership team to monitor risks, clarify decisions, and intervene early—before small problems become expensive crises.

Phase 1: Onboarding & Baseline Assessment (Week 1-2)

We start by understanding your operating environment, stakeholder landscape, and pressure points. We review your governance structure, key vendor relationships, board dynamics, and internal communication patterns. We identify where trust is fragile, where dependencies create vulnerability, and where friction is building quietly.

We also establish our working rhythm—meeting cadence, communication channels, decision rights, and escalation protocols. This isn't about inserting ourselves into every conversation. It's about knowing where we add value and where we stay out of the way.

Outcome: Clear understanding of your context, established working relationship, identified early risks worth monitoring.

Phase 2: Continuous Monitoring & Early Intervention (Ongoing)

We stay close to your operations through regular touchpoints—weekly check-ins, attendance at key meetings (when appropriate), and real-time access when something shifts. We're not managing your day-to-day, but we're close enough to spot patterns: vendor tone changes, stakeholder disengagement, cash flow tightening, or team morale slipping.

When we see friction building, we help you assess whether it's noise or signal. We provide outside perspective on decisions that feel loaded, translate between what's happening internally and what stakeholders need to hear, and help you course-correct before small issues metastasize.

Outcome: Earlier risk detection, clearer decision-making, fewer surprises, preserved stakeholder trust.

Phase 3: Strategic Advisory on Key Decisions (As Needed)

Major decisions—board changes, market exits, vendor transitions, funding conversations, team restructuring—benefit from an outside lens. We help you stress-test assumptions, model consequences, and communicate decisions in ways that preserve credibility and control.

We don't make the call for you. We help you see blind spots, anticipate blowback, and frame choices clearly so you can decide with confidence. We also help you prepare for stakeholder reactions and design rollout strategies that minimize disruption.

Outcome: Better decisions, clearer communication, reduced risk of avoidable mistakes or reputational damage.

Phase 4: Crisis Support When It Hits (Immediate)

Even with continuous monitoring, crises still happen. When they do, you don't need to brief us—we're already in the room. We move immediately into containment mode, helping you triage threats, coordinate responses, and stabilize operations without losing momentum.

Because we already know your context, team, and stakeholders, there's no ramp-up time. We go straight to execution. And because we've been embedded throughout, we can see how the crisis connects to earlier patterns—and help you prevent recurrence.

Outcome: Faster containment, no onboarding delay, institutional memory that prevents repeat crises.

Understand How This Works in Practice

Ongoing advisory looks different depending on your operations, risks, and stakeholders. We'll walk you through how we embed, what we monitor, and how we help so you can decide if it's right for you.

Confidential conversation. No commitment required.

The value of continuous guidance isn't theoretical. It shows up in how decisions get made and crises get prevented.

Why Organizations Choose Us

We're not the only advisors who work in complex environments—but we've operated businesses in them, not just consulted. That changes what we see and how we guide.

We've Operated in Complex Environments

We're not advisors who parachute in from stable markets. We've managed teams in post-command economies, navigated donor dependencies, and operated in jurisdictions where informal networks matter more than contracts. We know what fragile infrastructure, regulatory uncertainty, and stakeholder volatility actually look like because we've built businesses in those conditions.

We Understand the Psychology of Leadership Under Pressure

Leading through sustained uncertainty is different from leading through crisis. It's harder to maintain clarity when there's no endpoint, no single emergency, just continuous low-grade pressure. We've been there—personally and professionally. We know how decision fatigue sets in, how isolation compounds doubt, and how easy it is to drift into reactive mode without realizing it. That understanding shapes how we advise.

We Work Discreetly and Without Drama

We don't need visibility to be effective. We sit in the background, attend meetings when helpful, and stay out of internal politics. We're not competing for authority or building our own profile inside your organization. We're there to reinforce your leadership—not replace it or dilute it. Stakeholders often don't even know we're involved unless you choose to tell them.

We Don't Create Dependency

Ongoing advisory works because we strengthen your decision-making—not substitute for it. We provide pattern recognition, outside perspective, and institutional memory. But you stay in control. You make the calls. You lead your team. If the relationship ends, you're not left scrambling—you're left stronger, with clearer systems and better instincts for what matters.

When Proximity Made the Difference

See how we've helped businesses like yours when we're consistently in the room.

Note: All case studies are anonymized to protect client confidentiality. Details changed to prevent identification while preserving strategic lessons.

Competitor sent aggressive cease and desist demanding campaign takedown. We assessed actual legal risk, revised messaging with counsel, and improved campaign performance 14% while neutralizing the threat. Read more.

Vendor's risk department misunderstood client's business model and initiated termination that would halt $5M annual revenue. We facilitated clarity session, corrected misunderstanding, and reversed termination within 72 hours. Read more.

E-commerce brand's chargeback rate hit 8%, threatening processor termination. We redesigned order flow to eliminate confusion, dropped chargebacks 75% in four weeks, and preserved payment processing capabilities. Read more.

The best time to establish advisory proximity is before the next crisis. Not during it.

A Note from the Founder:

"I've spent years operating in markets where trust breaks quietly and problems compound before anyone notices. Ongoing advisory exists because the best interventions happen early—before the friction becomes a fracture. If your environment demands continuous attention, let's talk about what proximity actually delivers."

— John Cobb, Founder

Find Out What Proximity Actually Delivers

Consent

First Response Within 24 Hours

We'll acknowledge your inquiry and schedule an initial conversation. No sales pitch—just a candid discussion about your situation and whether ongoing advisory makes sense for your operations.

Honest Assessment, Not Hard Sell

We turn down engagements that aren't the right fit. If your needs are better served elsewhere—or if timing isn't right—we'll tell you directly and point you toward better options.

Your Situation Stays Private

Every conversation is confidential. We don't share client names, discuss engagements publicly, or use your situation as marketing material without explicit permission. Discretion isn't optional—it's how we operate.

Common Questions About Ongoing Advisory & Proximity

Ongoing advisory means having a strategic partner who already knows your context when decisions need to be made or when pressure starts to build.

What does ongoing advisory actually include?Regular touchpoints (weekly or biweekly), attendance at key meetings when appropriate, real-time access for urgent questions, review of stakeholder communications before they go out, and strategic guidance on major decisions. We tailor scope to your needs—some clients want us deeply embedded, others prefer lighter-touch monitoring. We adjust based on what actually helps.

How is this different from hiring a consultant or fractional executive?Consultants deliver projects with defined scopes and endpoints. Fractional executives take operational responsibility. We do neither. We advise your leadership team continuously without taking control or executing day-to-day functions. You lead. We reinforce. If we're doing our job right, your decision-making gets stronger—not dependent.

How do you charge for ongoing advisory?Monthly retainer, tailored to scope and intensity of engagement. Some clients need weekly involvement and deep embeddedness. Others need lighter monitoring with occasional deep dives. We'll discuss your needs and design a structure that fits your budget and operational reality. No surprise fees. No scope creep without agreement.

What if we need to pause or end the engagement?We build flexibility into every retainer. If your situation stabilizes, funding shifts, or priorities change, you can pause or end the relationship with 30 days' notice. No penalties. No awkward conversations. We'd rather you have the option to step back than feel locked into something that no longer fits.

How do we know if ongoing advisory is the right fit?If you're operating in fragile markets, managing complex stakeholder dynamics, navigating sustained uncertainty, or rebuilding after a major setback—and you keep wishing you had someone in the room who already understood your context—ongoing advisory probably makes sense. If you're in acute crisis mode right now, start with Crisis Advisory. We'll help you figure out what fits.

Where We Provide Ongoing Advisory & Proximity

We offer Ongoing Advisory & Proximity in the following regions where we've built deep operational expertise:

Beyond our core regions: We remain open to conversations about engagements elsewhere when the situation warrants it. Learn more about our geographic focus.

When We're Not the Right Fit

You're Looking for Functional Execution. We don't replace your finance team, run your marketing, or manage your operations. We advise leadership—we don't execute day-to-day functions.

You Need Immediate Crisis Response. If you're already in crisis mode, our Crisis Advisory service is the better fit. Ongoing advisory is for continuous guidance—not emergency triage.

You Want Validation, Not Challenge. We provide honest assessments, even when they're uncomfortable. If you're looking for affirmation rather than clarity, we're not the right partner.

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