Performance Turnaround

Resolving Sales–Marketing Friction in a Cross-Border High-Ticket Firm

Resolving Sales–Marketing Friction in a Cross-Border High-Ticket Firm

Pholus Advisory | 06/27/2025
Sales blames marketing. Marketing blames sales. Both teams are hitting their metrics—but deals are stalling, morale is slipping, and no one agrees on what’s actually going wrong. If you’ve ever heard “the leads are garbage” or “sales can’t close,” you already know where this is headed. This case study is…
Reducing Donor Acquisition Costs Without Taking Over the Campaign

Reducing Donor Acquisition Costs Without Taking Over the Campaign

Pholus Advisory | 04/30/2025
Your donor acquisition costs are climbing. The board is asking tough questions. You’ve tried agencies before—but they overpromised, underdelivered, and left your team feeling sidelined. You don’t want a rescue. You want clarity, structure, and a way forward that leaves your team stronger, not replaced. This case study is especially…
From Burn Rate to Breakthrough — Pholus Saves a Mobile Gaming App’s Marketing Strategy, Then Walks Away

From Burn Rate to Breakthrough — Pholus Saves a Mobile Gaming App’s Marketing Strategy, Then Walks Away

Pholus Advisory | 03/30/2025
You’re spending over a dollar to acquire each user—but almost none of them deposit. The dashboards look fine, but the runway’s vanishing. Investors are restless. Your team says marketing is working. Your bank account says otherwise. This case study is especially relevant if you are: A founder or CMO facing…
From Unnoticed to Funded — How Pholus Helped a Small NGO Land a Major Donor

From Unnoticed to Funded — How Pholus Helped a Small NGO Land a Major Donor

Pholus Advisory | 03/02/2025
You’ve done the work. The results are real. But the right funders aren’t noticing—or worse, they’re visiting your site and moving on. You know you need more than passion to get in the room. But you don’t want to fake scale, overpromise, or get lost in grant databases. This case…
From Crisis to Control — Reducing Chargebacks and Restoring Operational Stability

From Crisis to Control — Reducing Chargebacks and Restoring Operational Stability

Pholus Advisory | 01/27/2025
Sales are rolling in. Ads are converting. But behind the scenes, something’s breaking. Chargebacks are climbing. Refunds are stacking up. Your processor is warning you to fix it—fast—or risk getting shut down. You’re not trying to deceive anyone. But you might be confusing them. This case study is especially relevant…
Stabilizing a Volatile Founder and Guiding a Multi-Year Project to a Responsible Close

Stabilizing a Volatile Founder and Guiding a Multi-Year Project to a Responsible Close

Pholus Advisory | 01/12/2025
Your founder is brilliant—maybe even irreplaceable. But the product keeps changing. Deadlines slip. The team’s exhausted. And what started as a bold vision is now a moving target no one can keep up with. Everyone sees the burnout coming. No one knows how to stop it. This case study is…
Search
Connect with us.

Get real world insights with no recycled talking points.

Book Pholus for a Speaking Engagement

When the stakes are high, theory isn't enough. Our talks are shaped by real terrain.

Facing a critical situation?

Get practical insights for complex markets. No jargon. No noise.