US buyers and investors don't distrust your product. They distrust your signals. The way you position your company, structure your payments, and even phrase your emails can make or break the deal. This briefing shows you how to send the right signals, build credibility, and close deals without losing your identity.
You've built a solid business. Your product works, your customers are happy, and your financials are real. But when you pitch US investors or enterprise buyers, you get silence. They don't respond to your emails. They ghost after the first call. You assume they're not interested, but that's not the problem. The problem is that everything about how you present yourself—your website, your payment terms, your email tone, even your LinkedIn profile—sends signals that make you look risky, amateur, or difficult to work with.
US investors and buyers operate on pattern recognition. They've seen thousands of pitches, and they've learned which signals correlate with companies that close deals versus companies that waste their time. A Gmail address instead of a company domain. Vague language about "partnerships" instead of clear revenue models. Payment structures that trigger compliance red flags. Testimonials without verifiable details. None of these things mean your business is bad, but they all signal risk to someone evaluating you from thousands of miles away with limited context and dozens of other options.
This briefing decodes the unwritten rules of US business credibility. You'll learn which signals matter most to American investors, how to reposition your company without faking who you are, and which operational changes create trust fast. Some of these fixes take minutes. Others require strategic shifts. But all of them are fixable, and all of them determine whether you get a second meeting or get ignored. Stop wondering why they're not responding. Start fixing what's broken.
John Cobb has operated businesses across Latin America, Africa, and the United States. He's pitched US investors from Mexico, closed enterprise deals while based in Peru, and advised international founders on what actually matters when approaching American buyers.
He's also reviewed hundreds of pitches from companies that looked strong on paper but sent signals that destroyed their credibility before the first meeting. He knows what US investors look for because he's sat on both sides of the table—as the founder trying to break into US markets and as the advisor helping investors evaluate international opportunities.
This briefing is built from pattern recognition: the signals that consistently open doors and the mistakes that consistently close them.
This briefing is available as a private session for accelerators, founder networks, investment groups, and organizations supporting entrepreneurs expanding into US markets. John tailors the content to your audience's industry, stage, and specific positioning challenges. Sessions can be delivered in-person or virtually, with live pitch reviews and feedback for founders actively approaching US investors or buyers.
Private briefings work well for Latin American accelerators preparing cohorts for US expansion, founder communities seeking practical guidance on cross-border credibility, or advisory firms supporting clients through market entry. The session can be configured as a standalone workshop or integrated into broader market entry or fundraising programming.
If your network would benefit from structured guidance on building credibility with US investors and enterprise buyers, contact us to discuss format, scheduling, and pricing. Group rates available for organizations booking multiple briefings.
Available Languages: English, Spanish, Portuguese