Your product starts gaining traction—then a near-identical version appears online. The branding is eerily familiar. The marketing language feels lifted. And it’s pulling your customers away. You think about lawyers. You think about headlines. Then you call someone who can do both damage control and long-term positioning.

This case study is especially relevant if you are:

• A founder whose product is being copied or undercut abroad

• A growth lead looking to expand without legal missteps

• A brand manager concerned about international IP enforcement

• A regulatory advisor tasked with Latin American compliance

• A stakeholder trying to turn disruption into opportunity

The mistake wasn’t getting copied. The mistake would’ve been backing away from the market.

This case study shows how Pholus helped a U.S. supplement brand quietly shut down a copycat product in Latin America—then turn the crisis into a successful market entry. From COFEPRIS navigation and OXXO payment integration to cultural repositioning and localized ad traffic, we helped the client stabilize, scale, and disengage on their own terms.

If you’ve been copied—or are watching new markets from the sidelines—this case study may help you rethink your next move.

Download it now and read it quietly. You’ll know if it applies.