Sales are rolling in. Ads are converting. But behind the scenes, something’s breaking. Chargebacks are climbing. Refunds are stacking up. Your processor is warning you to fix it—fast—or risk getting shut down. You’re not trying to deceive anyone. But you might be confusing them.

This case study is especially relevant if you are:

• A founder running a high-volume e-commerce offer

• A marketing or ops lead struggling to interpret rising chargebacks

• A payments or compliance advisor navigating processor pressure

• A growth team trying to fix funnel friction without killing conversions

• A stakeholder worried that customer confusion is bleeding revenue

Chargebacks don’t start with fraud. They start with doubt.

This case study shows how Pholus helped an e-commerce brand drop their chargeback rate from 8% to 2% in under 30 days—without rebranding, relaunching, or shutting off traffic. We audited the full funnel, identified where buyers were getting confused, and helped implement specific design, messaging, and support changes that rebuilt trust and protected revenue. Within three months, they were fully compliant—and growing again.

If your numbers don’t look broken but your processor is sounding the alarm, this case study may show you where to look.

Download it now and read it quietly. You’ll know if it applies.