You’re spending over a dollar to acquire each user—but almost none of them deposit. The dashboards look fine, but the runway’s vanishing. Investors are restless. Your team says marketing is working. Your bank account says otherwise.
This case study is especially relevant if you are:
-
A founder or CMO facing skyrocketing user acquisition costs
-
An investor unsure whether to double down or pull out
-
A board member watching marketing spend spiral with no clear attribution
-
A product lead whose monetization isn’t keeping up with install volume
-
A stakeholder needing clarity fast—before funding dries up
We fixed the numbers. Then we walked away—because culture still counts.
This case study shows how Pholus helped a mobile gaming startup reduce their cost-per-install from $1.83 to $0.14, increase deposit conversion by 15%, and restore investor confidence—all in under 30 days. But when deeper governance issues surfaced, we declined a long-term role. The project was saved. The partnership wasn’t.
If you’re losing money on acquisition but don’t know where the real leak is—or if you’ve fixed the funnel but still feel something is structurally off—this case study may show you what to tackle first.
Download it now and read it quietly. You’ll know if it applies.
