The campaign was working. Conversions were up. Then a cease and desist letter landed—loud, legal, and full of threats. Panic spread. Should they shut it down? Call a lawyer? Go silent? Instead, they called Pholus. And the campaign got better.
This case study is especially relevant if you are:
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A founder or CMO navigating legal pressure around a successful ad campaign
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A legal advisor asked to weigh in on marketing without killing momentum
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A marketing lead worried about compliance but unwilling to settle for bland
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A stakeholder seeking growth without reputational risk
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A team deciding what’s posturing—and what’s a real threat
A letter isn’t a lawsuit. And fear shouldn’t lead your funnel.
This case study shows how Pholus helped a client defuse a cease and desist threat from a competitor’s legal team without halting a high-performing campaign. We clarified the risk, reworked the messaging, and repositioned the offer—resulting in a 14% lift in conversions and zero legal fallout.
If you’ve just been threatened and aren’t sure whether to fight, fold, or fix—this case study may give you the signal you need.
Download it now and read it quietly. You’ll know if it applies.
